Purina

Purina accelerator programme unveils class of 2025

Unleashed by Purina, a pet innovation and acceleration programme, has unveiled the seven start-ups that will form its class of…

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Duke of Gloucester visits Purina’s Wisbech factory

The Duke of Gloucester has made a special visit to Purina’s Wisbech factory on Cromwell Road to meet staff and…

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Purina invests £150m in Wisbech factory upgrade

UK pet food brand Purina has invested more than £150m to upgrade its factory on Cromwell Road in Wisbech. The…

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Purina launches sixth Unleashed by Purina campaign

Purina has invited startups from around the world to apply to be part of the sixth cohort of Unleashed by…

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Purina tops online visibility table, Salience finds

Purina has achieved the largest increase in online visibility, boasting a 50% increase within the UK pet supplies market with…

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PetInstincts joins Purina accelerator programme

PetInstincts has been unveiled as one of eight participants in the Unleashed by Purina accelerator programme. The programme, now in…

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Purina launches Pro Plan Supplements in the UK

Purina has launched over-the-counter Pro Plan Supplements in the UK after years of research into pet nutrition and understanding pets’…

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Purina Europe to launch its first carbon reduced pet food range

Purina Europe is set to launch its first carbon reduced pet food range, Purina One DualNature. The carbon reduction work…

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Purina partners with celebrity doctor for pet charity

Purina has announced a partnership with Dr Alex George to support charity partner Canine Partners. Canine Partners trains and then…

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Dogs Trust and Purina to support animal charities

Dogs Trust and Purina PetCare Europe have launched initiatives to support European animal charities. The two companies will have three…

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