IAMS

IAMS donates five million meals to homeless pets

Since 2017, IAMS’ has donated over five million meals to homeless pets through its charitable initiative ‘I Am Home’.  According…

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IAMS launches new campaign ahead of National Pet Day

To coincide with National Pet Day on the 11 April 2021, pet food manufacturer IAMS is investing in a three-month…

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Iams partners with Father Fitness

Iams has partnered with fitness fanatic and Instagram influencer Father Fitness and his dog Yogi to raise awareness of how…

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IAMS uses ‘largest media campaign’ to launch new IAMS for Vitality range

IAMS has used its “largest media campaign” to launch its new IAMS for Vitality range, the launch will include the…

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British cat owners ‘spend £7.9bn per year’, says Iams research

New research has found that British cat owners spend £7.9bn per year on their pets, with cat ownership in the…

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IAMS launches charitable initiative to help pets find a ‘forever home’

Pet food brand IAMS has set up I AM HOME, a charitable initiative aiming to help thousands of cats and…

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IAMS announced as official Flyball sponsors

Celebrating its 2nd consecutive year as a sponsor of Crufts, IAMS will return to the dog show as the official sponsor…

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New 1.5kg format for IAMS cat range

IAMS has launched a new 1.5kg format in its Proactive Health Adult Cat range to support retailers. The new format…

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IAMS launches new Naturally range

IAMS is launching the new IAMS Naturally range, which offers highly digestible, naturally sourced ingredients rich in nutrients. Consumers have become increasingly…

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IAMS® launches new treats range

IAMS® is launching a range of healthy dog treats, giving consumers a low-fat option for their pets. IAMS® Minis are available…

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