Industry News

Dog treat brand MooRoo’s launches in UK

New dog treats brand MooRoo’s has launched in the UK and has developed its first product, MooRoo’s Dental Chews.  These…

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Mars and Big Idea Ventures launch sustainable pet food programme

Mars Petcare has partnered with Big Idea Ventures, a global investment leader in the food-tech, agri-tech, and materials science sectors,…

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Nutravet launches new ear cleaning range

Nutravet has announce the launch of Nutraotic, a new line of high-strength ear cleaning products. The Nutraotic range includes ear…

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Inspired Pet Nutrition acquires Butcher’s Pet Care

Inspired Pet Nutrition (IPN), the independent UK pet food company controlled by CapVest Partners, has announced the acquisition of Butcher’s…

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Purina launches sixth Unleashed by Purina campaign

Purina has invited startups from around the world to apply to be part of the sixth cohort of Unleashed by…

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Tug-E-Nuff relaunches Partner Programme

Interactive dog toy company Tug-E-Nuff has relaunched its Partner Programme to provide enhanced benefits to its existing and potential affiliates. …

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Wilsons Pet Food hires new chairman

Wilsons Pet Food has appointed Stuart Nicholson, a former board director at Symington’s, as its new chairman. In his new…

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Bark launches first dog toy safety standard amid new lab

Bark, a global omnichannel dog brand, has announced its role in developing the pet product industry’s first international safety standard…

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Henry Wag expands eco-friendly drying range with GRS-certified materials

Henry Wag has expanded its drying range with Global Recycled Standard (GRS) certified materials. The new line features towels, mits…

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Fresh cat food brand Marro launches in UK

Marro, a fresh cat food subscription service, has launched in the UK. The meals are steam-cooked to preserve nutrients and…

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