In March 2016, Forthglade unveiled a full product rebrand across its range of pet foods for cats and dogs.
The Devon based company has revealed a new contemporary look set to roll out in June. To further support differentiation between Forthglade’s complete and complementary ranges there will be two packaging styles.
The complementary range will be launched with an even higher minimum meat content than before, at 90 percent. The complete range which has grown hugely in popularity over the last year, will contain 75 percent meat.
The range previously known as Natural Lifestage will be rebranded as Complete Grain Free and Complete With Brown Rice. The range will also welcome two new recipes in time for the launch.
Gerard Lovell, Joint MD said “Forthglade has got an exciting year ahead. The rebrand has been an incredibly interesting process and we’re confident it will achieve great results. Forthglade may be gaining a new look but it’s still paramount to us to remain true to the brand’s core values – developing natural and nutritious recipes for pets using only the finest quality wholesome ingredients, with no nasties”.
Forthglade’s website will mirror the rebrand in time for the June launch, with plans to further grow the site as a hub for educational information for UK pet owners.
The Devon manufacturer will continue to invest in all channels of marketing including trade sales, with plans to support the independent retailers with promotional store materials, POS and more information on the trade section of the website.
To contact Forthglade for trade enquiries email trade@forthglade.com or call the team direct on 01837 83322
