Pets at Home launches new in-store subscription service

Pets at Home has announced the launch of a new in store service, Easy Repeat, a subscription service for essentials, allowing customers to receive regular orders of their pets’ favourite products.

The company stated that the new service combines staff expertise with a customer proposition centered on delivering value and simplicity for customers.

Staff in stores are able to set up subscriptions which offer savings for customers, in three easy steps on handheld devices and the customers’ Pets Club details.

Customers will also be able to take out Easy Repeat subscriptions via the Pets at Home website and app.

Kathryn Imire, Pets at Home chief consumer officer, said:“Launching Easy Repeat as an in-store as well as online service is a really exciting moment for us at Pets. Customer feedback is clear: people appreciate the service they receive from our expert colleagues and genuinely love coming into our stores. Easy Repeat demonstrates our strong customer proposition, rewarding customers for loyalty and locking in a best price guarantee.

“This is also a huge moment in our journey towards building a world-class petcare platform as an omnichannel pet care provider; linking online services to the expertise of colleagues in store. We’re all for pets and this launch is another service which enables customers to spend less time thinking about essentials and more time enjoying their pets.”