Marsapet launches first dog food featuring FeedKind Pet protein
MicroBell is primarily made of sweet potatoes, peas, FeedKind protein, and potatoes, and is particularly well suited for dogs with allergies or sensitive stomachs
Marsapet and protein producer Calysta have launched MicroBell dog food featuring FeedKind Pet protein, a cultured protein fermented without using any arable land or animal ingredients.
Produced under its Marsavet line and targeted at animal health, MicroBell dry kibble is a vegan, grain free, and gluten free pet food with all the necessary amino acids to keep dogs healthy.
MicroBell is primarily made of sweet potatoes, peas, FeedKind protein, and potatoes, and is particularly well suited for dogs with allergies or sensitive stomachs.
FeedKind Pet, which is non-GMO, recently received official vegan accreditation from Swiss-based V-Label and can be included across vegetarian and vegan product ranges.
MicroBell is available now in European pet food stores and online. Additionally, FeedKind Pet protein is approved for sale in the EU, UK, Canada, and many other countries, and Calysta expects to achieve US GRAS status for pet food later this year.
Herman Sloot, Calysta’s VP of global sales, said: “Marsapet are true innovators in the industry and with MicroBell, they’re introducing both the first pet food to use FeedKind Pet protein, and a new choice for pet parents who want to give their dogs high-quality protein that does not impact on the planet’s biodiversity.
“This will be the first of many pet foods launched to feature FeedKind Pet protein. Calysta and its partners have the largest production capacity of any alternative protein in the world, and it’s here now. Most importantly, we are producing an ingredient with industry-leading nutrition, palatability, and postbiotic benefits – and all without using arable land. It’s a game-changer for the pet food sector. We look forward to seeing the ingredients used across all categories – dry and wet foods for both dogs and cats.”
Marsapet CEO, Marcel Hoffmann, added: “We have always been pioneers in pet nutrition, and launching the first-ever dog food featuring FeedKind Pet protein is a truly special milestone for us.
“This project is a labor of love, and we have poured our hearts into bringing this groundbreaking product to market. With MicroBell, we are setting new standards in sustainable, high-quality pet food, offering pet owners a nutritious, innovative alternative without compromising on quality or taste.”
