Supreme launches new range of supplements for small pets
To help support healthy skin and coat condition, the Skin and Coat Care supplement is formulated with antioxidant-rich spinach, vitamin C and linseed
Supreme Petfoods has announced the launch of its new range of Science Selective Care supplements.
These new treats have been specifically designed to help support the health of rabbits, guinea pigs and chinchillas.
They address key health priorities, including digestive, urinary and skin health, supporting general wellbeing in small pets while also offering pet parents peace of mind.
Maintaining “optimal” digestive health is essential for small herbivores and the Digestive Care supplement is formulated with mint and chamomile, plus natural prebiotics and fibre to support gut flora balance and aid digestion.
Meanwhile, the Urinary Care supplement blends dandelion, cranberry, and vitamin C. These ingredients help reduce the risk of urinary issues, such as bladder sludging, and help maintain a healthy urinary system.
To help support healthy skin and coat condition, the Skin and Coat Care supplement is formulated with antioxidant-rich spinach, vitamin C and linseed.
Finally, the Vitamin C Care supplement supports immune function and overall vitality. While vitamin C is essential for guinea pigs, the supplement is also suitable for rabbits and chinchillas that require additional support.
The launch comes at an exciting time, as the global pet supplement market is on the rise. Driven by the humanisation trend, with pets seen as integrated family members, the market is projected to grow by 5.9% over the next six years.
Furthermore, recent market research indicates that 45% of pet owners regularly purchase supplements for their pets, highlighting the importance of functional products in today’s pet care market.
Claire Hamblion, marketing director at Supreme Petfoods, said: “The launch of our Science Selective Care Supplements represents our commitment to providing high-quality nutrition tailored to the needs of small pets. As the humanisation of small pets continues to increase, we recognise the growing demand for products that offer health benefits beyond basic nutrition. Our new range empowers pet parents to further enhance their pets’ overall health and well-being.”
