Naturaw raises funds for further growth
Haroon Qammar, Growth Manager at Leeds City Council, has worked closely with Naturaw to help the company identify and leverage appropriate business support and introduced it to Mercia Debt
Yorkshire-based raw pet food company Naturaw Pet Food has secured a six-figure growth funding package from NPIF II – Mercia Debt Finance, which is managed by Mercia Debt as part of the Northern Powerhouse Investment Fund II (NPIF II).
The funding will enable Naturaw Pet Food to continue its rapid expansion following an 18-month period in which it has almost doubled the size of its team from 18 to 35, and won the King’s Award for Enterprise for “excellence in sustainable development”.
The company has just doubled its floorspace by taking on a second 15,000 sq ft unit at Wetherby’s Thorp Arch Estate. The NPIF II funding will enable the business to complete a fit-out and provide additional working capital as it steps up production.
Naturaw provides “high-welfare” meat from British farms in plastic-free packaging. The company, which is a registered B Corp, supplies over 15,000 customers consisting largely of pet owners, but also including independent pet shops and grooming parlours.
The business was founded by Jess Warneken in 2014 after her Rhodesian Ridgeback, Louis, developed recurrent ear and skin problems. She started to feed him a fresh meat-based diet which transformed his health. Given the difficulties in sourcing high quality raw food, Warneken saw the opportunity to start Naturaw.
She was joined by her partner, Tom Johnson, who created the brand identity and later by Chris Broadbent, an experienced company director.
The couple used the proceeds from the sale of their house to set up their first manufacturing operation in 2018. Since then, the company has been doubling its turnover every two years and moved to larger premises three times to keep up with demand. It now offers over 20 recipes, with all production, packing and distribution carried out from the Wetherby premises.
The £660m Northern Powerhouse Investment Fund II (NPIF II) covers the entire North of England and provides loans from £25k to £2m and equity investment up to £5m to help a range of small and medium sized businesses to start up, scale up or stay ahead.
Warneken, founder and director, said: “Dogs are designed to eat fresh, natural, raw food rather than processed ingredients and we’re passionate about creating the best raw food we can. As demand continued to rise, it was clear we had outgrown our existing premises and we had no option but to take on and fit out a second unit. Together with the funding from Mercia and NPIF II, we now have both the space and the finance we need to continue growing the business.”
Gary Whitaker of Mercia Debt added: “Naturaw is a purpose-led business that has quickly built a following amongst pet owners and become a leader in its field. Access to funding is vital for fast-growing firms like these as they are constantly having to invest in bigger premises, new equipment and staff and they need more working capital. We are pleased to be able to support the Naturaw team as they take the business to the next stage of its development.”
