Jollyes to open three new stores
The move to lower prices is the first significant investment in value after Jollyes was acquired by TDR Capital earlier in the year
Jollyes has revealed that it is set to open three new stores in Leyland, East Kilbride and Cardiff.
The first opened on 16 November in Leyland, Lancashire on Towngate with the other two locations to open on Saturday 30 November.
Alongside this, Jollyes has announced the first stage of a £1m investment to slash prices across its 100-plus locations.
The basket price of top-selling items for dogs and cats have been lowered so they’re over 10% better value than the market leader, when adding in every Pet Club members’ till discount.
Alongside this, the company has begun sharing news about its savings on advertising vehicles in some of the 60 locations where it competes directly against the market leader.
The move to lower prices is the first significant investment in value after Jollyes was acquired by TDR Capital earlier in the year.
Joe Wykes, Jollyes chief executive officer, said: “Whenever we open a new store we make a promise to be the best value in town for all the items a pet parent needs. We can only make that promise because we work super hard, day-in, day-out to lower our own costs and carefully check prices elsewhere.
“And while we know price is paramount, we also know what makes Jollyes special is the service and expertise our people deliver in store. We look forward to showing new shoppers in Leyland, East Kilbride and Cardiff what Jollyes is all about as they deliver the kind of savings that we already offer in over 100 other communities right across the UK.”
