Dog G8 signs distribution deal with Petcetera
Dog G8 has announced that it has received a listing and distribution deal with Petcetera, a wholesaler to the pet breeder and grooming industries
The company, which was founded by father and son duo Peter and Chris Maxted, is known for manufacturing retractable, portable gates that are designed to fit almost any configuration, notably the front door to prevent dog escapes and dog attacks.
The duo, who last year appeared on BBC One’s Dragons’ Den and received a £50K investment offer from Dragon, Deborah Meaden, have been presented with a trophy for their achievement from Shopify.
The Dog-G8 gate was the brainchild of Peter, who has been a pet sitter for over 20 years and a dog owner for the same amount of time.
He was very aware of the risks associated with dogs at front doors e.g. escapes, attacks, thefts and although there were other gates on the market, he felt they were inadequate and ineffective enough to work for all breeds.
He therefore decided to design and sell his own version so he could keep his and client’s dogs safer at the front door. Peter’s son Chris is also a director in the business and has been working alongside Merseyside Dog Safety Partnership and the University of Liverpool to raise awareness of dog attacks and their impact on delivery workers.
The Dog-G8 product is British made and features a concertina, modular and retractable design. The product can be used on multiple configurations ranging from the front door to stairways, hallways, motorhomes and more.
The gate’s modular design also enables it to be spanned to any width, allowing the gate to be fitted to the widest of configurations such as patio doors where standard, conventional gates cannot fit.
The gate is made from mild steel, coated in chrome or white powder coat, bolted together with bespoke, customised clips which give the gate strength and durability.
When the gate is not in use it sits flat and compact to one side. Finally, it is removable, enabling it to be easily stored away or docked to other configurations (if extra brackets are purchased).
The Dog-G8 can also be used in horse boxes, motorhomes and caravans. When the gate is spanned across the entrance, this allows any motorhome or caravan user to have their habitation door open, without the risk of their dog dashing out. The gate will provide dogs with much needed ventilation and visibility.
Since its launch the company has seen “massive growth” and now sells directly to customers in the UK, Canada, United States, and Europe.
Additionally, Dog-G8 Company has launched new variants of their products including a taller version of the gate alongside offering customers a range of new colours. The business is now looking to widen its distribution network by targeting the trade and wholesalers in the next year.
Petcetera are initially distributing the portable gate for the front door but have plans to expand the range in due course.
Peter Maxted said: “We are delighted to be working alongside such a prestigious wholesaler as Petcetera who have many years’ experience supplying quality products to the best in the showing, breeding and grooming sectors.”
