Bakers becomes first pet food brand to use NaviLens tech

All the information provided through NaviLens will be read aloud in the pet owner’s phone's language of choice, or they can choose to view it on their device, using accessibility tools

Cynera Rodricks Friday, 25 October 2024, 15:11Last Updated: Friday, 25 October 2024, 15:11

1 minute read

Purina-owned Bakers has become the first global pet food brand to incorporate NaviLens technology into the packaging of its main meal range.