Non-stop Dogwear partners with Dr. Scott Miller for World Mental Health Day

Non-stop dogwear, a premium dog performance gear brand, has announced the partnership with UK veterinary surgeon, broadcaster and rescue vet Dr. Scott Miller for World Mental Health Day.

The partnership will see the launch of a campaign “highlighting the powerful impact being active with dogs can have on well-being”.

As part of the campaign, Non-stop Dogwear is offering its retailers an exclusive 10% discount for its customers on all Non-stop Dogwear products on Thursday, 10 October 2024.

Non-stop dogwear is also providing marketing support including promotional assets such as social media graphics and customer engagement tips to help staff discuss the benefits of being active with dogs.

Participating retailers can align their business with World Mental Health Day, promoting products that support healthy lifestyles for both pets and owners.

Dr. Scott Miller, a well-known UK veterinary surgeon and broadcaster, has chosen to work with Non-stop dogwear to share his personal experience with depression and how being active with his dog “became a lifeline during difficult times”.

The brand’s products are now available in over 1,300 stores across 27 countries.

Tonje Wahl Evensen, CEO, Non-stop Dogwear said: “A recent UK study revealed that 82% of dog owners found that walking with their dogs significantly improved their mental well-being.

“Our goal is to raise awareness about the powerful benefits of staying active with dogs – whether it’s reducing stress and anxiety or helping to alleviate symptoms of depression. The bond we share with our dogs, combined with regular activity, can truly transform our physical and mental health.”