Pets Choice acquires five brands from PetLife International

Pets Choice has agreed to purchase a number of brands from PetLife International Ltd to strengthen its product portfolio in the premium sector.

Pets Choice will take over the sales of Otodex, FormulaH, Conficlean2, Welpi and Cimicat from 1 November 2024.

These brands will now join Pets Choice’s family of pet brand offerings, including Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen and Hownd.

Pets Choice supplies partners in the grocery, independent retail, e-commerce, pet speciality and veterinary sectors.

Tony Raeburn, Pets Choice CEO, said:“This is another fantastic acquisition for Pets Choice of five well established brands as we continue our drive into product premiumisation. We look forward to welcoming new customers to Pets Choice as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry.”

James Hancock CEO of Petlife International, added:“I have known Tony for many years and when we made the decision to sell some brands, enabling us to concentrate and invest in our Vetbed manufacturing division, Tony was our first port of call and Pets Choice are the perfect fit to drive these fantastic brands to the next level.”