Ollie acquires DIG Labs
Last year Ollie partnered with DIG Labs to launch free app-enabled Health Screenings
Fresh dog food company Ollie has announced its acquisition of DIG Labs, an AI-powered diagnostic company.
DIG Labs provides real-time image-based pet health screenings across stool, weight management, skin and coat, dental care, and more.
As part of the acquisition, DIG Labs co-founder Tara Zedayko will join the Ollie team serving as chief scientific officer.
She will lead the Foodback Loop initiative aiming to improve product development, recipe formulation, and feeding algorithms.
Last year Ollie partnered with DIG Labs to launch free app-enabled Health Screenings.
This prompted members to submit photos to receive expert analysis and guidance within 24 hours about their dog’s digestion, weight, skin and coat, and oral health.
Nick Stafford, Ollie CEO, said: “Pet parent demographics are shifting to younger generations, and with the acquisition of DIG Labs, we are meeting their demand for tech-enabled and personalised products to improve the quality of life for their pets and themselves.
“We are the only pet food company creating a direct data-led link between what we are feeding our dogs and their health outcomes through individual pet data on stool, weight, skin and coat, and teeth and gums.”
Zedayko added: “We are thrilled to join Ollie to help carry our shared vision forward, stewarding new applications of our technology to empower people with greater insights about their pets’ health.We look forward to applying these technologies to improve pet health and improve their quality of life, which is so significantly impacted by their diet.”
