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Boost Pet Food has revealed that it has reached 200 supermarkets in the UK after launching online in May 2023.
The company now sells its products with major retailers including Sainsburys, Tesco, and Marks and Spencer.
Boost offers products such as Tender Beef Meatballs 400g and Hearty Meat Feast with Superfoods 400g available for dogs, and Salmon and Whitefish meals 170g for cats.
According to the company’s calculations, the cat and dog food market is currently worth £37.47bn across Europe.
It believes fresh pet food in the UK is likely to follow other markets such as the US and Australia to become worth 20% of that by 2030.
Patrick Nestel, director of Boost Pet, said: “Customers want to know what they are eating and that their food is not ultra processed, this applies to their pet’s food too. Pet food is traditionally plagued with ambiguous ingredient decks and highly processed foods. Canned food and kibble are often cooked to such a temperature that the natural goodness of the product deteriorates, and additives are required to increase the nutritional value of the product.
“This realisation from pet owners has led to a rapid growth in the fresh pet food sector. Fresh pet food is minimally processed, made from real ingredients, and typically free from preservatives to ensure higher nutritional value, taste, and quality for our pets. As there are no preservatives, it is delivered in a frozen or refrigerated format to preserve its shelf life.”
