Mersey Raw plans to expands retail operations
Mersey Raw also offers fish in its treat range
Liverpool-based pet food company specialising in the raw diet Mersey Raw has announced plans today to expand its operations in the retail sector.
The news comes on the back of the company’s founder, Ben McIntyre, being nominated for the Entrepreneur of the Year award at the Entrepreneurs Awards organised by The Entrepreneurs Circle.
The Entrepreneurs Circle uses its team of experts based near the NEC in Birmingham, to help budding entrepreneurs to grow their businesses by helping them to gain more customers, more sales and more profits.
McIntyre, who started out in the food industry working in a factory environment and went on to be a lead engineer for the Port of Liverpool development, Liverpool 2. He then launched Mersey Raw in 2022.
The brand offers a range of boneless and complete mince recipes as well as natural treats using quality human grade meats such as chicken, pork, lamb, beef, venison, turkey, rabbit, duck, tripe, goose and even goat.
Customers can buy single varieties or in bundle packages. Mersey Raw also offers fish in its treat range.
The group has now set out “ambitious plans” to increase its retail side embarking on a rebrand and a trade marketing and PR campaign.
It has seen a 300% growth rate from Year 1 to Year 2 and its sales have nearly hit £1m.
McIntyre said: “I did not initially set out to start a raw dog food company. I simply created raw minces for my own dogs, (Luna a four-year old German Shepherd and Pluto a five-year old French BullDog,) and then family and friends asked me to do the same for them and then from there it really started to grow. A local shop was given samples and immediately placed an order which meant I had to get approval from DEFRA, register with the local council and secure premises to start supplying our products. It took around four months to achieve this. That is how Mersey Raw was born. We now have a portfolio of 90 shops and a direct customer base of over 7,000
“The quality of our products are unrivalled on the market along with the service we provide with next day delivery seven days a week directly To Your Door and the convenience of resealable fridge safe, environmentally friendly and recyclable packaging, we take all the hassle and worry out of feeding your dog a raw diet from quality products to quality service.”
He added: “Our ideal stockist is one who wants to push the best products based on quality not just margin. If pushed, our products move incredibly well and retain strong customer retention. Our stockist is one who works alongside us, gives us valuable feedback and isn’t afraid to pick up the phone. We will work together to have a mutually beneficial relationship.
“Our goals for the future are to expand our network and our database. We plan to feed as many dogs as possible a raw diet not just a basic diet but a quality nutritional advanced diet removing all harmful and unnecessary ingredients from their food. We will build a community of passionate dog owners leading the way in the world of nutrition.”
