Purina launches sixth Unleashed by Purina campaign

Purina has invited startups from around the world to apply to be part of the sixth cohort of Unleashed by Purina.

Unleashed is a landmark pet-tech startup accelerator, designed to identify, support and champion disruptive startups.

In 2025, Unleashed will be accelerating up to 10 disruptive startups in its programme.

Purina is looking for startups from around the world that are leveraging technological solutions, particularly AI to help solve problems, that are relevant, scalable and sustainable.

Dedicated coaches and expert Unleashed Champions from Purina will guide and mentor the winning startups through their growth.

Applications close on 30 September 2024 and the winners will be announced in February 2025.

To date, Unleashed has received over 1400 entries from 50 countries, and has successfully accelerated 33 startups from around the world.

Kim Bill, head of Purina Accelerator Lab, said: “The pet industry has always been very innovation-driven and remains growth-oriented. Startups are leading the way when it comes to leveraging consumer technology in the pet industry. As we see the rise of AI technologies, startups will be at the forefront of shaping that technology to improve the lives of pets.

“Working with startups all over the world helps the entire cohort think about our challenges in a diverse manner. We have tested and learned with our startups and every party has benefited from the journey, and it gets better each year, and I’m truly excited by our future Cohort 6 and the continued growth of our Unleashed network!”