Marriage’s relaunches indoor and aviary bird range
A selection of staple straight foods, that are sustainably sourced, complete the range
Marriage’s has relaunched its comprehensive indoor and aviary bird food range, marking the first phase of the brand’s new identity.
With a new packaging look and a range of new formulations, Marriage’s aims to showcase the brand’s “premium quality, both inside and outside the pack”.
With 22 products in the category, Marriage’s indoor and aviary bird food has been formulated to cater for the individual nutritional needs of budgies, canaries, foreign finches, parrots, cockatiels, parakeets and lovebirds.
A balance of carbohydrates, natural proteins, fats and essential nutrients helps support the birds’ health and wellbeing and contributes to healthy plumage and skin.
The parrot, cockatiel, parakeet and lovebird foods have been carefully redesigned with an assortment of “wholesome ingredients” to help provide opportunities for foraging and physical manipulation.
They also help to provide important mental stimulation by delivering a variety of textures, colours and tastes. A selection of staple straight foods, that are sustainably sourced, complete the range.
Additionally, the new pack design has been utilised across every pack format and size, to bring strong brand identity across the range.
Every pack also includes the Marriage’s Six Step Well-being Plan, providing feeding tips and helpful ways to support a companion bird’s well-being.
New pack sizes have also been introduced across the category to cater for customer purchasing requirements with weights ranging from 1kg all the way up to 20kg.
Sarah Kitson, head of marketing at Marriage’s, said: “We are very excited to present our enhanced, premium quality indoor bird range. We know that choosing a food for a companion bird isn’t just about what looks good.
“Considerable thought goes into ensuring that each of our feeds help to provide birds with the nourishment they need to stay healthy and happy. The new consumer-tested packaging creates real stand out on shelf and provides retailers with the key benefits to share with their customers.”
She added: “No matter the age or breed, we are dedicated to ensuring that birds maintain a healthy, balanced diet. From blends made for companion birds to supporting top show breeders, our feeds are brimming with essential nutrients to help support growth and development.”
