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Burns Pet Nutrition is set to launch a national outdoor, TV and digital advertising campaign starting 8 July, running for six weeks.
The campaign will lead with the Burns tagline: ‘Love your pet the Burns Way’ and will appear on digital six sheets and digital 48 sheets in key locations across the UK.
Located in city centres across the UK, the out-of-home campaign will include two creatives, one for the dog food range and one for the cat food range.
The TV campaign will run across Sky and ITVX and target those within a 10-mile radius of Burns Gold Stockists.
The initiative is being launched to help educate new dog and cat owners about the central role nutrition plays in the overall health of pets as well as to drive footfall into Burns stockists.
Kate Jonhston, Burns Pet Nutrition marketing manager, said: “We’re delighted to see the positive impact in being part of the Assisi family with continued support for our campaigns and ultimately helping us reach more pet owners.”
“Pet stores have been the backbone of the Burns business for over 30 years. They play a crucial role in supporting the health and wellbeing of cats and dogs. We want this campaign to help drive people into their local pet shops and all good pet stores.”
