Ring launches new Treataway service for pets
The meals also contain single ingredient quality meats and organic, high-fibre whole foods packed with vitamins and minerals
Home security company Ring has introduced its new ‘Treataway’ service; takeaway-inspired meals for dogs, in collaboration with Alfie King, the 12-year-old Toy Poodle belonging to TV and radio presenter Mollie King.
The takeaway meals curated by Ring are 100% dog-friendly and nutritious meals and include pizza, sushi and curry.
The ‘Treataway’ launch follows new research by Ring that found 89% of UK dog owners feel guilty or worried when leaving their pups home alone, with 38% feeling they shouldn’t be having fun if their dog isn’t. To ease their dog’s anxiety, over half (61%) of owners use treats, 50% provide toys for endless playtime, and 41% turn on the TV to create the illusion of company.
Ring curated the dishes and gave Alfie King the first chance to try the full menu.
Each meal is accompanied with carefully curated sides and drinks, including no-onion bhajis, steamed dumplings, ramen bone broth, garlic-less bread, chicken broth ‘wine’, and a mango lassi. The package also includes a rope toy to keep the boredom at bay, paw balm for paw-pampering, and a guide to dog-friendly programmes to watch on Fire TV.
The meals also contain single ingredient quality meats and organic, high-fibre whole foods packed with vitamins and minerals.
Available for pre-order now, with deliveries across the weekend of Friday 14 and Saturday 15 June, Treataway will be available for pets across London, Manchester, Birmingham and Glasgow
King said: “Whenever I’m out and about, I love using Ring’s Indoor Camera to see what Alfie gets up to. We all need a night to ourselves once in a while, so it’s so nice to get to see Alfie enjoying some chill time, whilst still being able to check in on my boy when I’m missing him.
“With Ring’s limited edition Treataway service, I love that I can give him the perfect night at home to enjoy a takeaway and a bit of relaxation on his own – something that dogs across the UK are set to enjoy this weekend. Turns out Alfie loves takeaway just as much as I do.”
Dave Ward, managing director EU and International at Ring, said: “We believe that pets are important family members and deserve to enjoy a night in, just like their humans. We designed our Indoor Camera to keep you close to what’s important, even when you’ve popped out. With a quick glance at the Ring app, you can have peace of mind knowing your pup is having a great night with a dog-friendly takeaway in front of the TV.”
