PetInstincts joins Purina accelerator programme
It also includes a structured and funded project of up to £44,600 per start-up to help realise their ambitions
PetInstincts has been unveiled as one of eight participants in the Unleashed by Purina accelerator programme.
The programme, now in its fifth year, supports and propels new generations of disruptive pet-tech and pet-care start-ups.
Purina provides each start-up on the Unleashed programme with a personalised scaling package that includes business and technology assistance tailored to their specific stage of growth.
The companies also receive expert coaching and access to Purina’s commercial insights to help drive their growth.
The programme lasts 20 weeks, with mentoring and support offered from a range of Purina experts alongside industry experts.
It also includes a structured and funded project of up to £44,600 per start-up to help realise their ambitions.
Anil Puri, founder and director of PetInstincts, said: “I’m so incredibly honoured to be a part of the Unleashed cohort. It’s unbelievable to think that the startup that I dreamed up at university, is now partnering with one of the global leaders in our industry. For us, this level of recognition, support, and collaboration at such a scale means everything.
“During the programme we’ll be working on some very exciting projects, diving down the rabbit hole of pet care and co-creating the wonderland that is a future where pets and their owners worldwide are happier and healthier.”
Calum Macrae, director for Purina UK&I, added: “As we navigate a post-pandemic world, support for pets and their owners is more important than ever. With many pet owners returning to work spaces rather than working at home, the innovative use of tech solutions by PetInstincts to make sure our pets are happy when we can’t be with them all the time, is so valuable.
“I’m really proud that Purina is actively supporting great new entrepreneurial ideas like these, which ultimately will help improve the lives of pets and the people who love them, through our innovative Unleashed programme. I look forward to seeing the 2024 cohort grow through the programme.”
