PIF launches new directories of products and services

The Pet Industry Federation (PIF) has launched two new digital business directories on its
website, showcasing members’ products and services.

The directories are categorised into two distinct types: PIF MarketPlace, which is the product directory; and PIF B2B which is a directory of service benefits to pet businesses.

These directories will be available at no cost and serve as a comprehensive resource for both fellow pet businesses and pet owners alike.

Moreover, PIF members can enjoy exclusive discounts found within the directories in the members’ area.

The directories will be updated regularly and listings are only open to PIF members.

Nigel Baker, PIF CEO said “This groundbreaking initiative enables PIF, as a trade association, to support its members by providing a platform to showcase their offerings, all at no cost. These directories augment the popular ‘Find a PIF Member’ section on our website, which already receives substantial traffic from pet owners seeking PIF-endorsed businesses.”