Ted’s Bowl frozen ready meals to be stocked by Ocado

Frozen petfood startup Ted’s Bowl has secured an Ocado listing for its frozen ready meals for pets, according to The Grocer.

From Friday (23 February), the brand will offer seven microwavable frozen meals suitable for puppies, adult dogs, senior dogs, kittens and adult cats.

The premium dishes feature human-grade meat, fish or poultry, at a minimum of 70% for dogs and 98% for cats, with added vitamins and minerals. Lines for dogs also include seasonal British fruit and vegetables. All seven meals are free from bones, grains and other bulking ingredients.

Variants for dogs include Lamb with Garden Mint and Venison with Blackberries, and the cats’ meals will includeJust Beef and Salmon with chicken. 

The company said it would provide convenience for “health-conscious” pet owners.

Ted’s Bowl co-founder Sara Pearson, said: “As pet parents, they are knowledgeable about nutrition and understand that good and wholesome food helps minimise health issues. They are also familiar with the concept of freshly cooked, premium ready meals. Ted’s Bowl is both fine dining and responsible dining for dogs and cats.”

Ocado petfood buyer Meri La Bella added: “With the launch of the Ted’s Bowl range, our all-important family pets can enjoy even more choice and diversity in what they eat too. The convenience of quality frozen ready meals that can be cooked in the microwave straight from the freezer is very appealing, and we think they will be the next big thing in petfood.”