Mars Petcare launches Pedigree Multivitamins

Mars Petcare has launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints.

The vitamin blend, which has been developed with the Waltham Petcare Science Institute team, vets and pet nutritionists, aims to support overall dog health and contains “100% natural chicken”, eight vitamins and is designed with active ingredients.

Mars Petcare also claimed that Pedigree Multivitamins are “scientifically proven” to support a dog’s health and vitality.

Pedigree Multivitamins are available in three variants including, joint care, digestion, and immunity.

The launch from Mars Petcare follows findings that revealed that only 10% of the supplements are currently in chew format, with the majority of products being perceived as unpalatable.

The pet care company said that, with the launch of its new supplements, it is making it “easier” for pet parents to feed and dose in a small soft chew format, and are also designed to be safe for all dogs no matter their size or breed.

Angela Cameron, European brand director of Pedigree and Dog Care and Treats at Mars Petcare, said: “As the nation continues to become increasingly interested in taking care of their own health, more and more pet parents are looking for ways in which they can take more proactive care of their dog’s health.

“We know that 55% of those owners that buy dog supplements currently also take supplements themselves, therefore we understand the importance of ensuring supplements are accessible, affordable and understandable as there is appetite from consumers to keep their pets as healthy as possible. There is room to grow the category further and Pedigree, as a brand people know and trust, is ideally placed to support retailers in doing so.”