Harringtons unveils new recipes and brand design
The market share of natural dry dog food has grown 20% compared to standard dry dog food up 15%
Pet food brand Harringtons has announced a new recipe for its dog food alongside a new brand design.
The company’s dry food will now contain freshly prepared meat ingredients, salmon oil for healthier coats, skin, joints and cardiovascular health. Harringstons also added homemade chicken gravy on the inside and outside of the kibble.
The new range can now be purchased in smaller pack sizes to better suit the needs of urban pet owners. This will also help accommodate owners with smaller breeds to whom bulk products are not suitable. The company has also changed its packaging to incorporate “bolder colours” designed to create “shelf presence”.
The market share of natural dry dog food has grown 20% compared to standard dry dog food up 15%.
Will Bushell, head of dog marketing at Inspired Pet Nutrition, said: “We are super excited to be announcing the new and improved brand update for Harringtons. Harringtons’ mission is to make natural, premium level nutrition accessible and affordable for all. As the UK’s number 1 dry dog food brand, we believe it is important to keep up with the ever-changing needs of our consumers, and with the current cost of living crisis, it is now more important than ever to ensure quality nutrition is available at an affordable price.
“We take pride in the quality of nutrition we are offering at this price point which we believe adds real value to retailers’ ranges. Not only does the improved recipe taste great for our pets, but it also ensures every dog has access to incredible nutrition. The updates have taken our All About Dog Food score up to 56%, taking us leagues above the competition at the same price point.”
