Paleo Ridge launches new raw food line
In August, Paleo Ridge was RawSAFE certified, becoming a founding accreditee of the new audit designed to ensure the highest standards in the raw feeding industry
Paleo Ridge has launched ‘Paleo Ridge Essentials’ – a new raw dog food line aiming to “provide all the benefits of raw feeding while offering the best possible value to owners”.
The product composition and packaging for the new range have been adapted to make the products easier to manufacture. Sourced predominantly in the UK, the essentials range is hypoallergenic and high in protein.
Each essentials meal contains 20% seasonal vegetables and 80% high-welfare meat, bone and offal.
The new range is available at £2.19 per 500g pack and the company is celebrating the launch of the new range with a Black Friday offer for trade customers. The offer provides a 20% discount and is available throughout November.
The offer is intended to accelerate the distribution of the new range, as well as encouraging customers to shop at their local pet store.
In August, Paleo Ridge was RawSAFE certified, becoming a founding accreditee of the new audit designed to ensure the highest standards in the raw feeding industry.
Will Green, director of Sales and Marketing, said: “Raw feeding is growing in popularity as the health benefits become more widely known. At Paleo Ridge, we are committed to making raw feeding more accessible to a wider range of people, while providing reassurance as a trusted, market-leading brand.
“Our Essentials range is a key part of our strategy to achieve this, delivering nutritious products with the highest welfare and environmental standards at an affordable price.”
