Karnlea secures 100th retail partner
It comes as the Belfast-based group has targeted independent retailers, as founder Lara McCullough believes that ‘independent pet retailers are key to influencing, educating and informing pet owners’
Karnlea has secured its 100th retail partner, only five months after launching the UK’s first ambient bone broth for cats and dogs.
It comes as the Belfast-based group has targeted independent retailers, as founder Lara McCullough believes that “independent pet retailers are key to influencing, educating and informing pet owners”.
She said: “We put independents front and centre of our marketing strategy. Karnlea offers something totally new and we believe they are in the unique position as trusted retailers with expertly trained teams to convey our product’s benefits and help solve customers’ pet problems like skin, coat and digestive issues.”
One company secured as a customer is Just for Pets, which partnered with the manufacturer in April. Just for Pets has 21 outlets across the UK with an emphasis on natural products and ingredients.
Just for Pets senior merchandiser, Leanne Blunn, said: “It’s great to be able to extend what we can offer our customers to assist the health and wellbeing of their pets. With 100% natural ingredients, recyclable and sustainable packaging and off-the-shelf convenience, it made perfect sense for Just for Pets to showcase Karnlea to all customers, not just the one’s shopping in our raw department, so that more pets will benefit from it.”
Sammie Hunt, owner of Redpaw in Plymouth, called Karnlea Bone Broth a “must have” product.
She said: “There are many reasons why pet owners should have bone broth in their cupboard: to hydrate their dog or cat on a hot day or before exercise, to supplement their diets and improve joint, skin and coat conditions and to provide a gentle food should their pet suffer from digestive issues or need to recuperate from sickness.
“I am really excited about being able to stock Karnlea. The quality of the ingredients and the level of nutrients make it an ideal standby and unlike similar products, it doesn’t need to be frozen.”
In addition to bricks and mortar establishments, Karnlea is also stocking online retailers, particularly those specialising in products that offer health benefits.
