Supreme Petfoods extends Tiny Friends Farm range

Supreme Petfoods has launched Harry Hamster Fruity Nutty Mix as an extension to its existing Tiny Friends Farm range. It comes as the brand has experienced 37% year-on-year growth in the last 12 months.

With a new flavour variant added, the group said the new product “promises to be popular with pets and owners, building on the phenomenal commercial success of Tiny Friends Farm to date”.

Tiny Friends Farm Harry Hamster Fruity Nutty Mix combines shell-on sunflower seeds, peanut kernels and redskin peanuts with apple, carrot, maize and peas. It is suitable for all breeds, including dwarf hamsters, and contains no added sugar and no artificial colours.

Claire Hamblion, marketing director at Supreme Petfoods, said that it was the “right time” to expand their range of hamster foods.

She said: “With a 200 percent increase in hamster ownership over the course of the pandemic, the demand for high quality nutrition for these small pets has never been higher. 

“Our Harry Hamster Tasty Mix has proved to be very popular with a 70% share of the hamster food market. Today’s millennial owners are much more aware of their pet’s nutritional needs – they appreciate choice and retailers will benefit from stocking an extended range.”

She added: “It’s important to create products that match what people are looking for but also result in better health and welfare for pets. Being responsive to consumer needs means we can also serve the retailer well.” 

With “eye-catching” branding featuring the Harry Hamster Tiny Friends Farm character, packaging is “designed with in-store displays in mind”. Retailers looking to stock the Tiny Friends Farm range can receive a comprehensive range of point-of-sale material to support sales including posters, care guides and loyalty schemes. Tiny Friends Farm Harry Hamster Fruity Nutty Mix comes in a 700 gram pack size with a recommended retail price of £2.99.