Eukanuba celebrates its seventh consecutive year as Crufts principal sponsor

Pet food brand Eukanuba is celebrating its seventh consecutive year as principal sponsor at this year’s Crufts.

Furthermore, Eukanuba’s Puppy of the Year competition will take place at Crufts for the very first time. Held on Sunday 11 March in the Best in Show arena, the final of the UK’s longest running stakes competition will see between 20 and 40 puppies compete to win the coveted title of Eukanuba Puppy of the Year.

During the show, Eukanuba will also host the UK final of the Eukanuba Champion Stakes competition on Thursday 8 March, where over 20 show dogs will compete to be crowned this year’s winner.

The champion of the final will then go on to represent Britain in the Eukanuba World Challenge, which will be held at Crufts in 2019.

Eukanuba’s head of marketing, Giuliano Buccino, said: “We are delighted to return to Crufts as principal sponsor for the seventh year running and welcome our prestigious Eukanuba Puppy of the Year competition to the show for the first time. With so many great activities taking place, Crufts is a fantastic opportunity for us to celebrate the champions in our lives, whether they are working dogs, assistant dogs, or family pets. Crufts really is a platform for every dog to have their day.

“At Eukanuba, we encourage owners to learn more about the visible benefits and lifelong impact of premium nutrition, which is why we’re passionate about educating visitors on ways they can bring out the best in their dogs through 100% complete and balanced diets for happy, active pets.”