Pet companies added to Amazon ‘Dash Button’ list

Amazon has announced today, an expansion of its Dash Button programme in the UK.

The expanded selection of Dash Buttons includes top-name brands across dozens of retail categories, including Duracell, Glade, Heineken, IAMS, Joseph Joseph, Kiwi, L’Or, Mentos, Mr. Muscle, Perfect Fit, Regina, Scott, Tassimo, Wellman, Wellwoman, and more.

Dash Button is a Wi-Fi-connected device that puts the convenience of Amazon’s 1-Click shopping all over the home, enabling customers to reorder your favourite products with the simple press of a button.

“Customers love the convenience of Dash Buttons—feedback has been hugely positive, and we also heard loud and clear that customers wanted more brands and more products across more retail categories,” said Jorrit Van der Meulen, vice president devices at Amazon.

“Today we’re excited to add even more top-name brands for customers, extending the programme to cover dozens of retail categories, with new Dash Buttons from customer-favourite brands like Duracell, Glade, IAMS, Heineken, Mr. Muscle and Tassimo.”

“We’re always looking for new, innovative ways to make it easier for cat owners to feed great quality, tasty meals to their cats that give them all of the nutrition they need,” said Gina Head, senior brand manager, Whiskas Pouch.

“The Amazon Dash Button has given customers a simple and easy way to reorder Whiskas products they depend on. In fact, when we first launched the Whiskas Dash Button it was so popular we saw the button sell out in the first 24 hours. It’s given our customers a simple way of shopping that makes their lives easier and ensures that their cats never go without Whiskas.”