Evolution Naturally: A New Pet Food Designed With Active Canines in Mind

On 13th October, Pets at Home exclusively launched Evolution NaturallyTM, a ground-breaking range of complete foods inspired by the ancestral needs of domesticated dogs and formulated to deliver an exceptionally high mixed meat protein content. The innovative range has been created to satisfy the natural canine biological instincts, with a precise formula to deliver an high mixed meat protein content (70%) blended with fruit, vegetables and specially selected botanical extracts, oils, vitamins and minerals (30%). The resulting nutrient rich food has a 70/30 balance of natural protein with no grains, gluten or fillers, no artificial colours, flavourings or preservatives. This delivers a high energy diet providing complete nutrition to support the health and wellbeing of strong, active dogs. Kelly Mobley, Brand Manager for Evolution NaturallyTM, says “This range takes dogs back to nature by mirroring the foraged diet that their ancestors would have eaten in the wild - predominantly meat, with a smaller proportion of fruit, botanicals, vegetables and herbs, but excluding grain. We’re really excited about this launch – it’s great to be able to offer such a high mixed meat protein food for super energetic dogs. Apart from enhanced general health and wellbeing, dogs fed on Evolution NaturallyTM can also benefit from improved mobility, stronger teeth and bones, super shiny eyes and beautifully glossy coats.” The range consists of four highly palatable flavour variants. Evolution NaturallyTMPRIME wet food for adults is delivered in 395g cans with complimentary resealable lids in 4 flavour combinations. (From £2.49 before introductory offer – see in store for details). Evolution NaturallyTM OPTIMUM dry kibble is presented in 1.5kg and 7kg foil lined bags for extra freshness again in 4 recipes for adult dogs. (1.5kg from £11.99 and 7kg from £37.99 before introductory offer – see in store for details). In addition there are two MINI dry kibble variants specifically formulated and designed for small breed adult dogs. Evolution NaturallyTM for dogs will be closely followed by Evolution Naturally for cats available from 10 November 2014. Evolution NaturallyTM is exclusively available at Pets at Home. For more information, visit Pets Evolution.