The winners of the PATS Harrogate 2014 New Product Awards were announced on September 14, 2014. Judging was carried out by a team of pet retail experts who arrived at the show before 8am on Sunday, September 14, in order to make their choices from more than 270 new products entered – a PATS Harrogate record. Their decisions were made taking into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money.
The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display were reasonably priced in today’s challenging economic times.
Here is a full list of the winners together with the judges’ comments:
CAT PRODUCT
Winner
Beaphar Kidney Support Easy Treat
Entered by: Beaphar UK
Judges’ comments: This entry stood out because the judges hadn’t seen a product like this on the market before. It meets the customers’ needs, has a long shelf life and is well priced at £1.50.
Highly Commended
Whack-a-Mouse Interactive game
Entered by: 3P Enterprise
DOG FOOD AND TREATS
Winner
Robbie’s Grain Free Mixer
Entered by: Land of Holistic Pets
Judges’ comments: This was a clear winner and judges were unanimous in classing it Best in Show for innovation. There is nothing else like it on the market. It has quality packaging and customers can clearly see the product they’re buying. It’s adaptable, you can feed it to dogs alongside RAW foods and the price point is spot on.
Highly Commended
Canidae Grain Free Pure Formulas Dog Food
Entered by: Pedigree Wholesale/Canidae
DOG ACCESSORY PRODUCT
Winner
‘Revive’ Pet Bed Refresher
Entered by: Dogs Dogs Dogs
Judges’ comments: This product is cleverly designed as it fits within the dog bed, ensuring the dog can’t destroy it. It lasts for 30 days making it good value for money, and it certainly meets a consumer need.
Highly commended
Artic Freeze Dog Toy from Hugs
Entered by: 3P Enterprise
BIRD PRODUCT
Winner
Gloucester Seed Feeder
Entered by: Supa
Judges’ comments: This product stands out on the shelf and would make an ideal gift as it’s very colourful, quirky and appealing. It is also very well priced.
Highly Commended
Rainforest Cages Santa Monica
Entered by: Sky Pet Products
SMALL ANIMAL PRODUCT
Winner
Mr Johnson’s Natural Forage Food for Rabbits
Entered by: Mr Johnson’s
Judges’ comments: As well being an outstanding product, which contains Verm-X, it is well packaged with clear nutritional advice for rabbits. It has a long shelf life, it can be stored easily and smells good.
Highly Commended
Wildlife Pond Mix
Entered by: Natures Grub
PET CARE PRODUCT
Winner
Hi-Viz Ultimate 2-in-1 Four Seasons Performance Dog Coat
Entered by: Danish Design
Judges’ comments: The 2-in-1 feature makes usage of this product multi-seasonal, and it fits round the whole dog, including its under-belly. It’s exceptional quality and great value for money.
Highly Commended
Pet Remedy
Entered by: Pet Remedy Battery Operated Calming Atomiser
GROOMING PRODUCT
Winner
Madra Mor Mobility Mud Treatment
Entered by: Christies Global
Judges’ comments: The whole range covers both the retail and professional market, making very versatile. It’s a unique product that smells nice, and has eye-catching packaging. It’s great value for money.
Highly Commended
Oatmeal Advance Shampoo
Entered by: Dorwest Herbs
