Ceva Animal Health is launching a national TV advertising campaign to highlight the benefits of the UK’s leading veterinary behaviour product, Feliwayamongst cat owners.
Featuring the ‘Feliway’ purple cat playing happily in the home with its family, the 30-second advertisement will havethree interchangeable voiceover options to raise awareness of common feline behaviours such as; scratching and spraying furniture, loss of appetite and lack of interaction with the family.
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The campaign, which has the strapline ‘Happy Together’, will target ABC1 women and will be aired across ITV (London, South East and Midlands), Channel 4 (London, South and Midlands), ITV3, More4 and Film4 from 4 April.
