Pet, wild bird food and accessories producer, Henry Bell has secured a one-year contract with independent garden centre group, Future Marketing Group (FMG).
The deal which was completed in November 2020 has allowed for the company to be the primary supplier of wild bird care for FMG’s 20 UK garden centres and stock its full range of over 130 products.
Henry Bell which was first founded in 1825 has also made the decision to make all its wild bird food packaging 100% recyclable, in a bid to make “sustainable packaging a priority” in its company.
Thomas Lee, managing director of Henry Bell, said: “We’re thrilled to be the primary wild bird care supplier for FMG. We have always supported independent garden centres, however there is no greater time to support independent retailers than now.
“FMG’s 20 garden centre members are all hugely important for their communities, so we look forward to bringing our premium range of Henry Bell Wild Bird Care products to their loyal customers.”
