When you are running a small business pet shop, figuring out how to market or expand your business can sometimes be a daunting process. You will need to make sure that your marketing efforts are worth your time and money, and with many pet shops opening in the UK, the competition to make your business stand out is tough.
With the industry rapidly growing and new products and services appearing each year, you have to do whatever it takes to keep up in the industry. What will be the right channels and services that can help make your business expand?
Ideally, you would also want to draw enough customers to your door. When it comes to services, there are the basic types of pet businesses that you could venture into, such as pet grooming, pet sitting, and training services, among others.
Nevertheless, there are some other pet-related services you can include in your existing line to help grow your business to the next level. Consider the following services:
Obedience Expert
If you are running a pet training service, know that you can expand to a different niche—an obedience expert. With your knowledge of pet training, you can incorporate new skills not just to develop good habits, but also to work with pet owners to keep and maintain these habits for their pets.
Cat/Dog Café Operator
Being with animals can be therapeutic and relaxing at the same time. Over the years, there has been an increasing number of pet cafés or coffee shops that let customers play and spend time with the adorable furry animals while enjoying their favourite cup of beverage. This is a welcoming business idea for those who love both animals and cafés under one roof
Animal Portrait Studio
If you have art or photography skills, this could be a perfect business venture for you. After all, getting a professional portrait of their pets is an excellent gift for pet owners. You can take high-quality pictures of their pets, and they can purchase it as an add-on to the primary service. If you have a knack for painting or drawing, you can even create portraits of their pets and sell them online as well.
At-Home Boarding Service Pet Sitter
When pet owners go on holiday, there are some cases where they need to leave their pets behind. Some owners are even more comfortable if their pets stay at the comforts of their own home than being left at a pet shop. You can have this as an added service to the existing services you have. Have a dedicated staff who can care for and stay with the pets in their homes while their owners are on holiday.
Pet Business Website
Aside from additional services you can offer, one way to attract more customers and ultimately grow your business is to get a functional pet business website. Make sure that the one you create should not only attract potential clients from search engines, such as Bing or Google, but it should also be able to inform and build trust so that your new customers will be aware of what course of action to take next. This will be much like booking an appointment or perhaps a phone consultation.
Wrapping Up
Being in the business means you have to always up-to-date with any changes in the market, and you will have to adapt and learn as you go along the way. To read more pet news and learn about how to expand your business, check out the Pet Gazette today to see how we can help.
