Pet food manufacturer, Pets Choice, has announced it has acquired the Bob Martin Healthcare factory, assets and goodwill after Bob Martin UK entered into administration earlier this week.
Alongside the acquisition Pets Choice has agreed a brand licence with the Bob Martin brand so it can continue to grow.
The sale saw Pets Choice acquire the Bob Martin (UK) Healthcare brand including Clear, Clear Plus and cat litter brand Felight.
Tony Raeburn, Pets Choice CEO, said: “We are very sorry to see such a long-standing, iconic brand like Bob Martin enter into administration however we are honoured that the Martin family have entrusted Pets Choice to build upon the fantastic reputation that has been set out by the brand.
“We welcome the Bob Martin brand into our strong product portfolio which will complement our Webbox range and offer us a fantastic branded range of Healthcare and Cat litter products going forward.”
The Martin family added: “We are delighted to entrust Pets Choice to continue to market and sell our heritage brand throughout the UK and Europe. Bob Martin products will continue to reach all pet owners to ensure accessible healthcare solutions for all.”
