Jollyes permanently removes small animals from stores
With the creation of significant space in stores, Jollyes has been able to grow its raw frozen food ranges to meet accelerating demand from customers
Jollyes has completed the removal of small animals from all 100-plus stores as it accelerates the roll out of raw frozen food across its stores.
The move, which has involved the phased removal of all live rabbits, guinea pigs and birds, has been completed over a 12-month period giving breeders ample notice of the change.
The switch has been welcomed by animal wellbeing advocacy group Carrot Cottage Rabbit Rescue.
With the creation of significant space in stores, Jollyes has been able to grow its raw frozen food ranges to meet accelerating demand from customers.
Beginning in Northern Ireland where Jollyes is the market leader with 16 stores, Jollyes has now rolled out extended freezer sections selling raw dog food across the rest of the UK with 90 stores now able to offer customers the full range.
CEO Joe Wykes said: “We know the sale of live animals at pet stores has provoked a strong reaction from many over the years. And of course, we know how much our colleagues loved to look after them.
“But while we will, of course, continue to sell everything a responsible rabbit, guinea pig or bird owner needs for their pets, their removal from our stores has opened up an opportunity for us to expand the frozen raw category that’s significantly growing in popularity amongst dog owners.”
Daisy and Chris Barratt, co-founders of Swansea-based animal welfare charity Carrot Cottage Rabbit Rescue, added: “We want to say a massive thank you to Jollyes from us and other animal rescue centres across the UK for its decision to stop selling live animals across its stores.
“It is a massive step in the right direction and makes a real difference for rescue centres like ours, who are working so hard to ensure small animals go to the right home and are cared for in a responsible and committed way throughout their lives.”
