Purina Pro Plan and ATP Tour sign multi-year partnership
Throughout the season, Purina Pro Plan will engage with athletes, supporters and pet owners to showcase how quality nutrition and care maintain pet health and well-being
Purina Pro Plan, part of Nestlé Purina PetCare Europe has announced a multi-year partnership with ATP, a global governing body of men’s professional tennis.
Purina Pro Plan offers a range of pet food products for dogs and cats, developed by a dedicated team of Purina nutritionists and vets.
The partnership aims to help inspire cat and dog owners to “care for their pets like a pro, with the same dedication and passion that top athletes bring to their sport”.
The partnership also grants year-round brand visibility across the ATP’s social, editorial and digital channels, providing Purina Pro Plan with a global platform to engage with tennis fans and pet owners alike.
Additionally, Purina Pro Plan will be an official partner of ATP Tour events in Europe, including the Barcelona Open Banc Sabadell, Swiss Indoors Basel and Nitto ATP Finals in Turin.
Throughout the season, Purina Pro Plan will engage with athletes, supporters and pet owners to showcase how quality nutrition and care maintain pet health and well-being.
This will include a presence at tournament fan zones, along with a series of activations and interactive experiences.
The collaboration underpins Purina Pro Plan’s commitment to supporting the many ATP Tour stars who own pets, offering them expert advice and premium nutrition.
Daniele Sanò, ATP chief business officer, said: “We’re proud to welcome on board another partner that’s leading the way in their industry. Pets are part of the family, both for our fans and our players. Partnering with Purina Pro Plan allows us to connect with fans in a fresh way while helping players take the best care of their pets’ nutrition.”
Fabio Degli Esposti, head of marketing, Purina Europe, added: “Tennis is considered to be one of the healthiest sports in the world, so partnering with ATP is the perfect match for Purina Pro Plan – a brand that is dedicated to high-quality nutrition to help pets live healthy lives. We look forward to connecting with tennis fans across the region, and inspiring pet owners to care for their own pets like a pro.”
