Different Dog raises £10m to move facility

Different Dog, a premium fresh dog food subscription service, has announced that it has raised £10m, from new and existing investors.

The funding will enable the company to move to a new state-of-the-art facility in Telford, the ‘dog capital of the UK’.

The company is also investing in marketing to grow its customer base and hiring top talent to accelerate growth.

Different Dog offers a personalised subscription service. Customers start by providing details about their dog, including age, breed, activity level and dietary needs. Based on this, Different Dog creates a tailored meal plan using fresh, hand-cooked, human-grade ingredients.

Alex Thurstan, co-founder of Different Dog, said: “More and more owners are seeking healthier options for their dogs, and seeing clear benefits from feeding hand-cooked fresh food. We’re delighted that this investment will help us take things to the next level and change even more dogs’ lives.”

James Connelly, founder of Charlie Oscar Group, a major shareholder and board director for Different Dog, added: “Different Dog is leading the way in pet nutrition, offering a fresh high-quality alternative to traditional pet food. With the growing demand for higher quality, more nutritious options for pets, we’re excited to support the team as they scale their operations and bring their innovative approach to even more dog owners.

Different Dog was founded in 2017 by husband-and-wife duo Charlie and Alex Thurstan and now feeds over 18,000 dogs and employs over 100 people.