Non-stop dogwear named one of Europe’s fastest growing companies
It comes after the company announced the launch of the Fjord overall raincoat, a full-body waterproof and windproof raincoat designed with its Freemotion Tech

Non-stop dogwear has announced that it has been included in the Financial Times 1000: Europe’s Fastest Growing Companies 2025.
The company was ranked 13th in the retail category, highlighting its commitment to innovation and continuous growth.
The FT1000, compiled annually by the Financial Times in collaboration with Statista, ranks Europe’s fastest-growing companies based on their compound annual growth rate between 2020 and 2023.
The ranking highlights business growth stories across the continent during a challenging economic period.
Tonje Wahl Evensen, CEO of Non-stop dogwear, said: “Being featured in the FT1000: Europe’s Fastest Growing Companies 2025 is an incredible honour for us. Our mission has always been to enable dogs to live active and fulfilling lives, and this achievement is thanks to our community.
“The passion of our team, the trust of our customers, and the strong partnerships we’ve built along the way. We’re grateful to everyone who is part of this journey and look forward to continuing to innovate and providing the best gear for dogs and their humans.”
Founded in 2009 in Norway, Non-stop dogwear was born from its expertise in dog sports. It is now available in over 2,000 stores across 58 countries providing high-performance gear.
It comes after the company announced the launch of the Fjord overall raincoat, a full-body waterproof and windproof raincoat designed with its Freemotion Tech.
With four-way stretch fabric and strategically placed panels, the raincoat aims to move naturally with the dog, allowing the full range of motion.
The coat is built for extreme weather, and has a 13,000mm waterproof rating keeping dogs dry.