Ceva launches Pet Anxiety Month campaign
Pet Anxiety Month is being fronted by TV personality and radio presenter, Kate Lawler, who has taken on the role of official ambassador
Ceva Animal Health, manufacturer of Adaptil and Feliway, has launched its nationwide Pet Anxiety Month campaign this month.
The campaign aims to educate pet owners on the signs of anxiety in cats and dogs, help them identify the cause of the problem and ensure they have the knowledge and resources they need to help manage it.
Recent research conducted by the company found that over 40% of the nation’s dog
owners worry more about their dog’s mental health than their own.
Moreover, 90% admitted that they are regularly concerned that their pet is anxious or stressed.
The company has partnered with Battersea Dogs and Cats Home and will be making a donation of £1 for every Adaptil product sold during March.
Pet Anxiety Month is being fronted by TV personality and radio presenter, Kate Lawler, who has taken on the role of official ambassador.
Lawler said: “Before I owned dogs, I had no idea that pet anxiety was a thing. It wasn’t until I brought Shirley into my life that I began to understand how deeply anxiety can affect pets; it’s really unpleasant for a dog to live with. Shirley’s previous history is unknown, but I sense she was mistreated, and I have no idea what happened to make her so anxious.”
Abigail King, senior product manager for Adaptil and Feliway at Ceva, added: “Despite 40% of dog owners worrying more about their dog’s mental health than their own, pet owners are unsure of how to spot signs of stress and support their anxious companions by finding reliable advice. Our significant investment in Pet Anxiety Month will drive awareness and encourage pet owners to look into solutions to manage anxiety in their pets.”
