The Innocent Hound launches new online ordering platform

The Innocent Hound has announced the launch of its brand-new online ordering platform, designed exclusively for trade customers.

This new system simplifies the ordering process, allowing retailers to easily browse and purchase their premium air-dried food and treats.

This initiative aims to enhance convenience for independent pet retailers, making it easier than ever to stock high-quality, air-dried treats that customers love.

With a “simple and intuitive interface” and streamlined checkout process, trade customers can now place bulk orders efficiently, at a time to suit them.

Chloe Heaton, founder of The Innocent Hound, said: “We wanted to create a seamless ordering experience for our valued retail partners. We’ve listened to our retailers, and they said they want to be able to order easily, quickly and conveniently. We think they’ll be very happy with the new system, and can’t wait for even more pet owners to discover air-dryed through independent retailers.”

Retailers can access the new platform and register for an account now.

The Innocent Hound is a family-owned business based in a human-grade factory in Yorkshire.

The company was launched in 2013 and began making high quality, healthy dog treats using locally sourced, sustainable, quality meat where animal welfare is a priority

The company uses grain-free recipes containing select cuts of raw, British meat, sourced from British farms.

It uses a unique air-drying system that carefully removes the moisture using a gentle air-flow, below 40°C and for up to 7 days.