Pooch and Mutt expands portfolio with Biome9 acquisition
By leveraging Biome9’s expertise, Pooch and Mutt can now provide more precise, science-driven recommendations tailored to each dog’s unique microbiome
UK pet food company Pooch and Mutt has announced its acquisition of Biome9, a company renowned for its personalised gut health testing and science-backed supplement plans for dogs.
Vafo’s acquisition of Pooch and Mutt in 2020 has enabled the brand to expand its presence in the UK.
With Vafo’s support and backing, Pooch and Mutt has further strengthened its innovation strategy by acquiring Biome9.
Founded in 2023 by James Cox, founder of consumer specialist Stonebridge (Simba Sleep, Revolut, Castore, Townhouse etc), Biome9 has gained a “loyal customer base” through its gut health check service and supplement plans.
With science, research and AI, Biome9 deep-dives into dogs’ microbiomes, identifies gaps, and offers personalised support strategies to combat the effects of modern lifestyles.
By leveraging Biome9’s expertise, Pooch and Mutt can now provide more precise, science-driven recommendations tailored to each dog’s unique microbiome.
Paul Dennison, CEO of Pooch and Mutt, said: “We’ve always believed in giving pets what they genuinely need, because we genuinely care and Biome9 is going to help us achieve a better understanding of exactly what that is.
“The acquisition of Biome9 allows us to expand our offerings with products that perfectly complement our existing portfolio and we will be positioned better to give our customers tailored advice as well as products that ensure dogs’ health needs are supported allowing them to thrive.”
Cox added: “I am incredibly proud of the work our team has done to establish Biome9 as the market-leading microbiome analysis platform, delivering proven, tangible health benefits for dogs. With the canine microbiome facing unprecedented challenges, our mission has always been to develop advanced solutions to address this emerging crisis.
“We believe Vafo Group’s passion for pet wellbeing, global reach, and significant resources make them the ideal partner to bring Biome9 to the worldwide audience it deserves. We look forward to seeing how our innovation will continue to improve the lives of pets around the globe under Vafo’s stewardship.”
