Zooplus reduces price of over 1,000 items

Zooplus, one of Europe’s online platforms for pet supplies, has announced its new price reduction initiative on proprietary brands.

Following an initial wave of price reductions on over 400 items of Concept for Life, Smilla, Briantos and Rocco at the end of 2024, the group has now reduced prices on up to 1,000 additional items from Briantos, Cosma, Purizon, Smilla and Wolf of Wilderness across zooplus shops.

As a result, customers can get discounts of up to 40%, ensuring premium pet care “remains accessible to all”.

As demand for high-quality pet food continues to rise, economic challenges across various European countries have placed increased pressure on consumers’ purchasing power.

Alejandro Bethlen, chief merchandising officer at Zooplus, said: “Putting the customer first and providing exceptional value for money has always been at the core of Zooplus.

“With global supply chain challenges stabilizing, we saw an opportunity to pass on these savings to our customers, especially during a time when consumer prices in other areas of life are on the rise. These price reductions allow more pet parents to access premium-quality products, which makes caring for their pets a little easier.”