Countrywide launches new bird range packaging designs
The new designs and smaller bags were showcased at the recent PATS show in Telford, as well as the Garden Centre Expo at Excel London
Countrywide Bird Food has launched some new designs for its wild bird, aviary and pigeon ranges.
The new designs also include some exciting new small and medium bags of wild bird and aviary mixes and straights.
The expanded range of wild bird food features eight wild bird mixes in 1.7kg and 3.5kg bags and a selection of wild bird straights.
The range includes: Garden Wild Bird Mix, High Energy Wild Bird Mix, No Grow Wild Bird Mix, No Mess Premium Wild Bird Mix, Robin and Songbird Mix, Superior Wild Bird Mix, Summer Season Wild Bird Mix and Four Seasons Wild Bird Mix.
The company has also recently invested over £400,000 in new plant and appointed a new head of sales, Mark Wassell.
Wassell brings a wealth of experience having worked in the industry for 40 years including Sales Management roles in the bird food sector for both Cranswick Pet Foods (Bucktons) and more recently with Bartholomews (Agri Foods) Ltd.
Joe Mogg, managing director, said: “It’s been fantastic to receive so much positive feedback from buyers and the industry. We feel that the new packs offer something fresh and engaging and should have a lot of shelf-appeal.
“We are really excited to have Mark on board. He has a huge amount of experience and will play a pivotal role in shaping our sales strategies, driving revenue growth, and fostering lasting customer relationships.”
The new designs and smaller bags were showcased at the recent PATS show in Telford, as well as the Garden Centre Expo at Excel London.
