Sniff and Swagger launches new Diva fragrance for dogs

Dog perfume company Sniff and Swagger has expanded its fragrance collection with the addition of Diva.

The perfume features top notes of pure musk, followed by heart notes of bright florals (a blend of jasmine and lily of the valley) and green notes. Lastly, the scent boasts base notes of sandalwood and amber.

According to the group, each carefully crafted scent is designed to “reflect your dog’s unique personality”.

The perfume can be sprayed onto your hands or onto a brush, rubbing it gently from the middle of the dog’s body and moving towards the tail.

Alternatively, the perfume can be applied directly to your dog’s body, taking care to avoid the nose area.

Sniff and Swagger, said: “The fragrance journey begins with a burst of pure musk—bold and unforgettable, just like your dog. This exhilarating note reflects her lively spirit, setting the stage for a scent as dynamic and full of life as she is. It’s the essence of those moments when your dog steals the spotlight, effortlessly captivating everyone around her.

“As Diva unfolds, a heart of bright florals and crisp green notes emerges, adding layers of sophistication and lightness. These notes mirror your dog’s sassy flair and graceful movements, ensuring she’s not just noticed, but impossible to ignore. Finally, Diva settles into a warm base of sandalwood and soft amber, leaving a lasting impression of warmth and vitality. It’s the perfect finish for a fragrance that celebrates your dog’s unique mix of energy and elegance—a scent that lingers, much like the impression she leaves on everyone she meets.”