Waitrose Christmas pet sales up 964% YOY
In addition, sales of Waitrose Christmas Meaty Strips for Dogs are up 34% and Good Boy Pawsley Dog Xmas Stocking are up 54% compared to this time last year
Waitrose has revealed that sales for Christmas pet lines are up 964% over the last 30 days.
The company recently launched a selection of paw-fect treats and toys for pets this Christmas.
This includes its first ‘Paw-some Mince Pies’, Christmas flavoured ‘Meaty Strips with Turkey and Sage’ for your food-legged friends, as well as ‘Chicken, Duck and Cranberries Cat Treats Crunchy Mix’.
Waitrose has also launched a ‘Good Boy Reindeer Bobble Bal’, ‘Zoon Drink Dog Toy’ and ‘Zoon Christmas Character Dog Toy’.
Alongside this, searches on Waitrose.com for ‘dog christmas’ increased 114% in the last week.
Sales at Waitrose for the Forthglade Lamb and Chicken Trays were up 343% while Lily’s Kitchen Organic Chicken Supper was up 183%.
Sales of Forthglade Adult Sardines Complete Meal rose 169% and Marleybones Lush Nosh Lamb Dog Food were up 84%.
In addition, sales of Waitrose Christmas Meaty Strips for Dogs are up 34% and Good Boy Pawsley Dog Xmas Stocking are up 54% compared to this time last year.
Nicki Hobbs, buyer pet food and pet care, said: “This Christmas, our customers are looking to share the love with their pets, embracing them as key members of family households. This is why we’re driving category growth this Christmas, launching two new festive products including our Paw-some Mince Pies and Waitrose Crunchy Christmas mix for Cats, as well as bringing back our popular Waitrose Christmas Meaty strips for dogs, giving customers the perfect way to pamper their pets.”
