Zooplus launches new cat litter range with Febreze

European e-commerce pet supplies platform Zooplus and Febreze, a brand of household odor eliminators have teamed up for the launch of an exclusive range of cat litter and cat litter refresher powder under Zooplus’ Tigerino brand.

The range addresses the common challenges of odour control and hygiene that cat owners face when purchasing cat litter.

The Tigerino with Febreze freshness range is available only on Zooplus and is designed to provide “superior” odour control.

The range consists of four cat litter varieties: Tigerino Premium Febreze Blossom & Breeze; Tigerino Premium Febreze Cotton Fresh; Tigerino Performance Active Carbon Febreze Fresh Linen and Tigerino Performance Zeolite Control Febreze White Jasmine.

Additionally, the Tigerino with Febreze freshness partnership also includes two refresher powders for cat litter: Tigerino Refresher Febreze Blossom and Breeze and Tigerino Refresher Febreze Fresh Linen.

Alejandro Bethlen, chief merchandising officer of Zooplus, said: “This exclusive partnership with the iconic brand Febreze is a testament to the quality, popularity, and excellence of our private label portfolio.

“For an increasing number of our 11 million customers across Europe, our private label brands are their products of choice. Tigerino with Febreze freshness is a perfect example of how we combine the strength and trustworthiness of our products with a global brand like Febreze, thereby catering to the evolving needs of customers.”