Wilson Pet Food unveils rebrand and new product launches following 300k investment

Scottish pet food manufacturer Wilson Pet Food has unveiled a full rebrand and launched new products across its range of natural meals and treats for dogs following a 300k investment. The group will fully unveil the brand’s new look at PATS, where it will also announce over thirty new products launching over the coming months. The rebrand features “bold, bright colours” for more standout between ranges. New packaging carries “clear and concise” product information to ensure pet owners see the ingredients and health benefits quickly and highlight the premium quality of the products and ranges as a whole. Simultaneously, the company has launched new products to its Premium range which currently offers nine delicious cold pressed recipes. The range now features a new salmon and chicken meal for puppies. The Working Dog range has also increased to five recipes with the addition of two new meals; a lamb and a fish option. Wilson's treats and supplements offer has also increased, with seventeen new treats due to launch over the next few months and a range of new functional supplements to follow. Additionally, Wilsons’ website has also been revamped as part of the rebrand. The website, just launched, features a new section for the trade, “simplifying online ordering and offering exclusive discounts throughout the year”. The rebrand has also seen all treat bags produced are fully recyclable and that the amount of packaging used within its cold pressed range has been substantially reduced, now saving over eleven tonnes of cardboard a year. Craig Wallace, MD at Wilsons, said: “The team had been counting down for our big unveil, PATS provides the ideal platform to share big news with the trade. With the brand-new look and substantial expansion of current ranges, this marks a significant new chapter for Wilsons and our team – it’s a really exciting time for the business. “The cross-breed dog we chose to feature on-pack really resonated with us. We felt the expression perfectly captured the anticipation of feeding time and the bond between dog and owner at this time. Big eyes full of excitement and anticipation, patiently waiting for dinner to be served.” He added: “It felt like the right time for a change. We are proud of our Scottish roots and feel lucky to live and work in the environment that we do; it’s a dog owner’s dream! But we are here to feed every type of dog a natural and nutritious meal, whether they hike up hills or get walked through a city; we’re here for each and every dog and the rebrand helps promote this.”

Wilson Pet Food unveils rebrand and new product launches following 300k investment

The Working Dog range has also increased to five recipes with the addition of two new meals; a lamb and a fish option

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