PetCo and VAFO Group agree strategic partnership

PetCo Group and VAFO Group have announced that they have formed a new strategic partnership to expand their respective product portfolios, and strengthen their market presence.

PetCo Group will continue to operate independently in Vienna under the leadership of its founders, Stefan and Katharina Miklauz.

PetCo Group is a producer of premium pet foods based in the DACH region (Germany, Austria, Switzerland), and VAFO Group covers all of Europe.

Together, the companies aim to further expand their market position in the DACH region while promoting sustainable growth.

Pavel Bouška, VAFO Group chairman, said: “When it comes to our strategy for growth in the DACH region, the partnership with PetCo Group makes perfect sense. Together, we can leverage synergies to further strengthen our innovation capabilities, bring us even closer to our customers, and enrich our portfolio with strong brands.”

Katharina Miklauz, PetCo Group co-founder, added: “Our brands Wow, Dog’s Love, Cat’s Love, and Pure Nature have always been synonymous with trust and the highest levels of quality. I’m especially excited about VAFO Group’s vast expertise and decades of experience in product development. Without a doubt, the new partnership is going to fortify our commitment to our customers by keeping us at the cutting edge of product innovation and quality.”